NEW AT HALLMARK OPTICIANS : LAFONT & Europa Eyewear!

In 1928 LAFONT began as an independent, family owned optical shop in Paris, France, and has developed into an eyewear tradition. Each frame is hand crafted and designed in France, with a mix of craftsmanship and high technology manufacturing that is uniquely LAFONT.

Choosing a LAFONT frame is a great and unique choice, with more than 200 colors in the 2010 collection.

Paris has been a constant source of inspiration for more than 30 years; Architecture, art galleries, museums all contribute to the design inspirations LAFONT is famous for.

Europa Eyewear features contemporary men’s and women’s styles along with a metro vintage style. Europa International is known throughout the industry to offer high quality frames.

featuring:


Cinza sophisticated new eyeware. It is next to impossible to pin a label on the Cinzia collection. It is actually easier to describe what it is not. The collection is not run-of-the-mill, not typical, not something you will see on everyone else coming and going. What the Cinzia line does offer is frames that are bold, colorful, avant-garde, and always trendsetting. They are sophisticated with a decidedly edgy twist. They are uncompromising in their attention to detail and craftsmanship.

This diverse collection features both traditional, unisex styling and the ultimate in high fashion designs for those seeking a unique look. All Scott Harris models are constructed from the finest components available, including spring hinges from Germany and Japan, and a wide array of base metals from Japan. (paragraph) Within the Scott Harris collection are styles made of stainless steel, cobalt, and titanium. All three of these materials have various features and benefits.

A collection for women that want a little something special. Showcasing frames in both metal and acetate and encompassing rimless, semi-rimless, and full-frame styles, there is a wide variety to choose from. A feminine twist on the traditional, subtle spark is achieved through embellishment. Frames and temples are highlighted by art deco touches: filigree insets, delicate woven metals, and softly shimmering crystals. The range of colors only enhances their appeal.

Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort. This high-quality line features styles in titanium as well as metal with plastic temples and spring hinges.